Before working on our own PSA, our class was required to review some PSA’s online in order to acquire an idea for what we would be modeling or taking ideas from. In most PSA’s, the target audience seems to be everyday people, those specifically without knowledge on the topic. In my examples for opioid addiction and bullying, the target audience seemed to be people without particular knowledge of what it’s like to be bullied or addicted to hospital drugs.
The message is clear for both, don’t use opioids as a medical option and certainly not anywhere else, and don’t be a bystander or participate in bullying other people.
I saw the use of the slogan “I am a witness” in the bullying videos and in the opioid video it was “know the truth, spread the truth”.
I think both PSA’s are ver effective because both tug at emotions, the bullying one at a more compassionate aim, the opioid one at a more sickening aim.
The opioid PSA uses examples of what people do to get more medical prescriptions for the drugs, showing intentional accidents resulting in obliteration of the persons bones and parts of their body. The bullying one plays on compassion by showing a little animated monster and world and showing how it empowers someone to have positive reinforcement in a bullying situation.
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